STEL Reel

Pastel ice cream packaging design with retro typography on pink background

Project overview

Wave Coffee is a specialty coffee brand inspired by the calm rhythm of the ocean. The project focused on creating a minimal yet distinctive identity centered around a wave symbol and a warm palette of coffee and beige tones. The scope included branding, visual identity, and a packaging system designed to feel modern, natural, and memorable.

Services

Branding

Visual Identity

Packaging

Client

Wave Coffee

Industry

Coffee

Year

2023

Challenge

The challenge was to design a brand that could stand out in a crowded coffee market while maintaining a calm and refined aesthetic. The identity also needed to translate well across packaging and digital platforms while staying simple and recognizable.